Marketing AIgent
Marketing leadership, built from AI agents

A senior marketing team, built from AI agents, run by you.

I spent 25 years running marketing at HP, Palm and Plex. Now I build small businesses their own set of AI marketing agents, trained on their business and their voice, then coach their team to run them. You own them, and you keep them.

Get my free Marketing AI Snapshot →
Two business days. No call required.

What that actually means

Not another tool subscription. A set of agents that know your business, and a person who teaches you to run them.

1

Your own marketing team

A strategist, a social lead, a PR lead. Each one built on your business, your voice and your customers, not a generic chatbot.

2

Built with you, not for you

We set them up together, so you understand how they think and why they say what they say. No black box handed over at the end.

3

Then I teach you to run them

I coach you on updating them as your business changes. You own it from day one. No retainer, no agency, no dependency on me.

Three steps, and you can stop after any of them

Start free. Pay only when you want the depth. Prices are on the page because you should not have to book a call to find out what something costs.

Start here
Step one

Marketing AI Snapshot

Free

A short, honest read on where AI could take work off your plate, written by a person who actually looked at your site.

  • Three highest-value opportunities, named
  • Rough setup cost for each
  • Which one to do first, and why
  • Back within two business days
Step two

The AI Audit

$999 one time

The full version. A structured four-phase process that maps where AI fits across the business, then hands you a plan to act on.

  • 45-minute discovery call
  • Five to seven opportunities, prioritised
  • Written report with tool recommendations
  • Four-day quick-start plan
  • Review call to walk through every recommendation
Step three

AI Concierge

$1,200 per month

Most businesses know what to do after the audit. They need someone alongside them while they do it. Cancel anytime.

  • Two 45-minute working sessions a month
  • Direct email access in between
  • Hands-on agent setup and workflow building
  • A written action summary after each session

Selected work

Real businesses. Real numbers.

Waterfront restaurant, Santa Cruz

A local institution, sharpened

A beloved harbor restaurant needed a stronger identity to compete in a crowded market. We built a cohesive brand system, refreshed the marketing and tightened the messaging across every touchpoint.

+30% revenue growth
Executive recruiting firm

AI practice launch

An established recruiting firm was launching a dedicated AI practice and needed to move fast. We built the launch strategy, the go-to-market plan, and drove earned media coverage.

Concept to market in 3 weeks
National safety training organization

Ownership transition

A founder was handing a national training business to a new owner. We rebuilt the brand from scratch: positioning, messaging, visual identity, website and CRM migration, keeping continuity while setting the incoming owner up to grow.

Brand · Site · Positioning · CRM
International nonprofit

A site that does the asking

A nonprofit needed a modern web presence that reflected their mission and made it easy for donors and beneficiaries to engage. We designed and built it from the ground up.

Live in 3 weeks
Consumer fintech platform

Finding the audience before spending on it

A growth-stage personal finance platform was preparing to launch and scale acquisition without a clear picture of who it was actually for. We advised on audience segmentation, shaped the go-to-market plan around it, and designed an influencer program to reach the segment that mattered most.

GTM · Segmentation · Influencer program

Also advised: small business owners, a second restaurant, and educators, on positioning, audience and growth.

Scott Hancock
Scott Hancock
Founder, Marketing AIgent

For 25 years I led marketing at companies like Plex, HP and Palm. Scaling teams, launching products and building brands that lasted. Now I work directly with small business owners to bring that same level of thinking to their marketing, using AI agents to make it possible at their size.

I am not here to bury you in tools or jargon. I am here to work out what actually applies to your business, build it with you, and then get out of the way.

Based in the Bay Area, working with businesses anywhere.

25+
Years of marketing leadership
25M
Users scaled at Plex
HP
Product marketing lead
SMB
Focused exclusively

Common questions

Real answers, no fluff.

What is the difference between the Snapshot and the AI Audit?

Depth. The Snapshot is free: me reading your site and naming the three clearest opportunities, sent back within two business days with no call. The AI Audit is $999 and is a four-phase process with a discovery call, five to seven prioritised opportunities, a full written report and a review call. The Snapshot is genuinely useful on its own. Plenty of people take it and do nothing else, and that is fine.

What is an AI marketing agent, and how is it different from ChatGPT?

ChatGPT is a blank page. An agent is that same underlying model, given your business, your voice, your customers and a specific job. Ask a blank page to write your newsletter and you get something generic. Ask an agent that has read two years of your material and knows who you serve, and you get something you would actually send.

Will this replace my team?

No. The point is to take repetitive work off people so they can do the parts that need human judgment: relationships, decisions, taste. If you are hoping to cut headcount, I am the wrong person to call.

What if I do not know anything about AI?

That is the normal starting point and it is a fine one. We build the agents together, which is also how you learn to run them. No jargon, no assumptions about what you already know.

How is my business data handled?

Your material stays yours. Nothing you share is used to train public models or passed to third parties, and the agents run on your accounts, not mine.

What is the actual payoff?

It depends where we focus. Time saved on repetitive work shows up almost immediately. Revenue impact from better marketing takes longer and compounds. I would rather tell you honestly which of those you are buying than promise both.

Get your free Marketing AI Snapshot.

Send me your website and one line about what you are trying to grow. Within two business days you get back your Marketing AI Snapshot: the three highest-value places AI could take work off your plate, what each costs to set up, and which one to do first. No call required.

Free, and no call required. Scott reads and writes every one of these himself.

Got it. Snapshot on the way.

Scott will read your site and send your Snapshot within two business days. It arrives by email, and there is no call to book unless you want one.